Primark are a phenomenon, a fast fashion outlet that has gone from humble origins in Dublin as Pennys to a truly massive global retailer. It’s doors welcome millions of customers every day from the everyday bargain hunter to celebrities bloggers and fashionistas. The flagship store in Oxford Street has even become a designated stop for tourists on guided tours of the capital. All this said the brand still carries some stigma, it was my job to design a careers site that would sell Primark as an amazing place to work and build a career.
Starting with the intial pitch, I carried on to be a lead on every stage from concepting through to strategy, UX and producing the final design.